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8 Things You Absolutely You Need to Consider Before Implementing a Digital Customer Experience

8 Things You Absolutely You Need to Consider Before Implementing a Digital Customer Experience

July 3, 2018

I don’t need to tell you why it’s important to have a good digital customer experience. I would hazard a guess that it’s commonly accepted. With customers expecting instant responses and to communicate through channels which they commonly use (like Facebook Messenger for instance), companies can’t afford not to implement a digital customer experience.  

Although if you need some convincing, check out our related blog ‘Become a Disruptor in Your Industry’.

Whether you’re thinking of digitalising the customer experience with a new CRM, live chat, or artificially intelligent chatbot for example, before deciding what digital means to adopt, I think it’s important to confirm the goals that the technology needs to achieve.

Here’s a short checklist that will help you navigate your way through implementing a better digital customer experience.

Goals to Consider Before Implementing Digital CX - JRNY

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About the Author

Bindy Egden

Head of Marketing

A former commercial lawyer, Bindy is now JRNY's Head of Marketing with particular interest in digital growth, emerging technologies as well as sustainable business. When not geeking out to the latest HubSpot article or analytics you'll find her working remotely from the mountains in Queenstown.

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